Hello! I’m Siyu.

A Curious Product Designer Turning Storytelling Into Thoughtful and Useful Experience ;)

About Me

Case Studies

Bridgestone Fleet Management System

Make complex vehicle data more understandable for non-technical users.

Complex Systems UX

Analytical Workflow Design

Design System Renewal

View Project

Bridgestone Fleet Management System

Make complex vehicle data more understandable for non-technical users.

Complex Systems UX

Analytical Workflow Design

Design System Renewal

View Project

Tencent Qzone

Making Connections Flow: Evolving QQ’s Social Experience

UX Design at Scale (600M+ Users)

Flow Optimization & Usability

Balancing Legacy & Innovation

View Project

Tencent Qzone

Making Connections Flow: Evolving QQ’s Social Experience

UX Design at Scale (600M+ Users)

Flow Optimization & Usability

Balancing Legacy & Innovation

View Project

RoosRoast Coffee Website

Translate the colorful, vibrant, and chaotic atmosphere of RoosRoast onto its e-commerce experience

Community-Driven Design

E-commerce Experience Redesign

Competitive Benchmarking

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RoosRoast Coffee Website

Translate the colorful, vibrant, and chaotic atmosphere of RoosRoast onto its e-commerce experience

Community-Driven Design

E-commerce Experience Redesign

Competitive Benchmarking

View Project

Stardust App

A quiet digital space where remembering becomes part of healing.

Emotional App Design

Branding & Visual Design

Interactive Prototype

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Stardust App

A quiet digital space where remembering becomes part of healing.

Emotional App Design

Branding & Visual Design

Interactive Prototype

View Project

Branding & Graphic Designs

SANXI Brand Guide

Branding, Graphic Design, Logo Design

CCEX

Branding, Graphic Design, Logo Design

Anti-Antee

E-commerce Branding, Web Design

In the Garden of Another 2024

Illustration, Visual Design

Filmmaker Magazine

Publication Design

The Tail

Interactive Movie Poster

A Curious Product Designer Turning Storytelling Into Thoughtful and Useful Experience ;)

A Curious Product Designer Turning Storytelling Into Thoughtful and Useful Experience ;)

A Curious Product Designer Turning Storytelling Into Thoughtful and Useful Experience ;)

Case Studies

Bridgestone Fleet Management System

Make complex vehicle data more understandable for non-technical users.

View Project

Bridgestone Fleet Management System

Make complex vehicle data more understandable for non-technical users.

View Project

Tencent Qzone

Making Connections Flow: Evolving QQ’s Social Experience

View Project

Tencent Qzone

Making Connections Flow: Evolving QQ’s Social Experience

View Project

RoosRoast Coffee Website

Translate the colorful, vibrant, and chaotic atmosphere of RoosRoast onto its e-commerce experience

View Project

RoosRoast Coffee Website

Translate the colorful, vibrant, and chaotic atmosphere of RoosRoast onto its e-commerce experience

View Project

Stardust App

A quiet digital space where remembering becomes part of healing.

View Project

Stardust App

A quiet digital space where remembering becomes part of healing.

View Project

Branding & Graphic Designs

SANXI Brand Guide

CCEX

Anti-Antee

In the Garden of Another 2024

Filmmaker Magazine

The Tail

Let’s Get In Touch

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Linkedin

Email

Let’s Get In Touch

Instagram

Linkedin

Email

Let’s Get In Touch

Instagram

Linkedin

Email

Let’s
Get In Touch

Let’s
Get In Touch

Let’s
Get In Touch