Evendoor
x-Ray Branding & Chrome Extension
Bridging Small Businesses and Events for Seamless Growth.
Evendoor is an app that connects event organizers and small business owners to extend opportunities for owners to vendor and organizers to host a thriving event.
As the UX Designer, I was responsible for conducting user research, building IA and wireframe, designing style guide, and prototyping.
x-Ray Commerce, a Dallas-Fort Worth startup, specializes in AI services to optimize e-commerce product listings, helping users stand out in competitive marketplaces.
The company recently pursued a major rebrand, from its identity to products like a Chrome extension, aiming for a logo that reflects its mission of delivering clarity and objective insights while expanding platform support to eBay and Poshmark.
As the design lead, I was responsible for the branding and collaborated with UX designers to launch the website. I enhanced the brand identity by creating style guidelines for digital marketing, including logo design, color palette, custom typography, image composition, scalability, and website UX, working closely with cross-functional teams to bring the vision to life.
Course
SI482 UX Design Capstone
Shams Juma,
Dawn Law
Shams Juma,
Dawn Law
rOLE
UX Designer
in a team of 5
UX Designer
in a team of 5
Date
Aug - Dec 2024
Skills
Research, Wireframe,
Prototype,
Information Architecture
01
Problem Statement
Problem Statement
Small business owners (SBO) often miss out on local event opportunities because information is scattered and hard to find. They spend too much time searching across different platforms, and it's difficult to connect with event organizers (EO). At the same time, organizers struggle to find reliable vendors.
02
Our Goal
Our Goal
Our Evendoor app will let small business owners easily find and join local events, which will affect how they connect with event organizers and promote their business by giving them the ability to access event opportunities in one centralized hub. We will measure effectiveness by tracking the number of successful vendor-event matches and user engagement with event listings.
Our Evendoor app will let small business owners easily find and join local events, which will affect how they connect with event organizers and promote their business by giving them the ability to access event opportunities in one centralized hub. We will measure effectiveness by tracking the number of successful vendor-event matches and user engagement with event listings.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
03
User Research
User Research
We conducted 10 interviews, 5 with event organizers and 5 with small business owner. Interviews revealed key pain points about our two target user groups. Then we create Storyboard to focus on the most critical need.
We conducted 10 interviews, 5 with event organizers and 5 with small business owner. Interviews revealed key pain points about our two target user groups. Then we create Storyboard to focus on the most critical need.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
Rookie + Seasoned Business Owners: Promoting their business at events affords exposure, allowing for a larger customer base. They often have trouble finding events that they can vendor at to optimize their business goals.
Event Organizers: This user group often rely on social media, word-of-mouth, and pre-existing knowledge, Searching for a new pool of business requires extensive exploration.
04
Ideate
Ideate
After analyzing the interview, we grouped pain points and topics to create the affinity diagram, and sketched out solutions quickly in an attempt to generate many novel ideas for later prototype.
After analyzing the interview, we grouped pain points and topics to create the affinity diagram, and sketched out solutions quickly in an attempt to generate many novel ideas for later prototype.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
05
User Flow
User Flow
We first created a rough draft of the user flow on white board, focusing on the initial login and sign-up processes. Later, we developed it into a full digital version on Figjam to guide our prototype process.
We first created a rough draft of the user flow on white board, focusing on the initial login and sign-up processes. Later, we developed it into a full digital version on Figjam to guide our prototype process.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
06
Wireframes
Wireframes
User needs and our application’s goals widely influenced our design decisions. However, during our design process we found out that trying to include every function did not work well. We eventually narrowed down our scope and made the following key changes:
Including a separate interface for Event Organizer. incorporating features tailored to each user type based on their preferences.
More straight forward, less like social media. We eventually removed Messages and Following feature to make it more event centered.
More personalized suggestions such as Events For You or Shops You Might Like to save time and streamline decision making.
User needs and our application’s goals widely influenced our design decisions. However, during our design process we found out that trying to include every function did not work well. We eventually narrowed down our scope and made the following key changes:
Including a separate interface for Event Organizer. incorporating features tailored to each user type based on their preferences.
More straight forward, less like social media. We eventually removed Messages and Following feature to make it more event centered.
More personalized suggestions such as Events For You or Shops You Might Like to save time and streamline decision making.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
07
Usability Testing
Usability Testing
We conducted two rounds of usability testing with 10 users, result shown that user values Search Options and Explore Page. After receiving the feedback, we did two major changes to enhance the accessibility.
We conducted two rounds of usability testing with 10 users, result shown that user values Search Options and Explore Page. After receiving the feedback, we did two major changes to enhance the accessibility.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
TASK FOR SBO: Apply to the vendor for an event as a Small Business Owner (SBO)
TASK FOR SBO: Apply to the vendor for an event as a Small Business Owner (SBO)
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
TASK FOR SBO: Apply to the vendor for an event as a Small Business Owner (SBO)
TASK FOR SBO: Apply to the vendor for an event as a Small Business Owner (SBO)
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
08
Key Design Decisions
Key Design Decisions
01
In-Depth Search Filter
In-Depth Search Filter
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
02
Customized Event Recommendation
Customized Event Recommendation
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
02
One-stop Hub for Everything
One-stop Hub for Everything
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
Tailored filters for Event Organizers and Small Businesses, Users can adjust multiple filters at once to refine their results efficiently.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
09
Final Prototype
Final Prototype
Onboarding
Onboarding
A Vendor Application is required for small businesses to begin. This application is editable throughout their time on Evendoor.
A Vendor Application is required for small businesses to begin. This application is editable throughout their time on Evendoor.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
User Flow for SBO
User Flow for SBO
Small business owners (SBO) interface tailored to their event search needs. With an in-depth filter, SBOs perform a targeted search that helps narrow down their options.
Small business owners (SBO) interface tailored to their event search needs. With an in-depth filter, SBOs perform a targeted search that helps narrow down their options.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
User Flow for EO
User Flow for EO
Event Organizers (EOs) interface tailored to their needs for finding, recruiting, and connecting with small businesses. With an in-depth filter, EOs narrow down their options.
Event Organizers (EOs) interface tailored to their needs for finding, recruiting, and connecting with small businesses. With an in-depth filter, EOs narrow down their options.
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
