CLIENT
ROLE
DATE
SKILLS
Challenge
QQ is a social platform with 600M+ monthly active users and over 25 years of history.
As part of a redesign, QQ introduced a unified panel system in Qzone with a new UI and added features. However, the new sharing flow frustrated long-time users by adding extra steps. This raised a key challenge: how can a mature product evolve without hurting usability and user habits?
What I Did
During my 3 month UX internship at Tencent PCG, I worked on improving sharing efficiency and message management in Qzone. My focus was on balancing platform unification and new feature updates while preserving the speed, clarity, and familiarity that existing users value.
+33%
Sharing Efficiency
25%
Increase in Tasks Completion
40%
Faster Message Tasks
01
Smarter and Faster Sharing
Qzone updated it's sharing experience with a modern interface and added functions. However, the update increased the number of steps required to share…
We kept the quick-share step users liked and refined the panel layout for smoother use. The new design highlights the “Share to Qzone” option, making sharing faster and better suited to Qzone’s needs..
02
Filtered Message Hub
Normal user want "All" tab for efficiency, but Active user want separate tabs to keep "Red dots" (unread notification) for recognition.
The needs of these Highly Active user group conflicted with Regular user group. Highly active users wanted more control while regular users wanted simplicity and speed. This wasn’t just a UI issue, it was a system problem about setting priorities. Should we design for complexity or clarity?
