x-Ray Branding & Website
x-Ray Branding & Chrome Extension
x-Ray Commerce, a Dallas-Fort Worth startup, specializes in AI services to optimize e-commerce product listings, helping users stand out in competitive marketplaces.
The company recently pursued a major rebrand, from its identity to products like a Chrome extension, aiming for a logo that reflects its mission of delivering clarity and objective insights while expanding platform support to eBay and Poshmark.
As the design lead, I was responsible for the branding and collaborated with UX designers to launch the website. I enhanced the brand identity by creating style guidelines for digital marketing, including logo design, color palette, custom typography, image composition, scalability, and website UX, working closely with cross-functional teams to bring the vision to life.
x-Ray Commerce, a Dallas-Fort Worth startup, specializes in AI services to optimize e-commerce product listings, helping users stand out in competitive marketplaces.
The company recently pursued a major rebrand, from its identity to products like a Chrome extension, aiming for a logo that reflects its mission of delivering clarity and objective insights while expanding platform support to eBay and Poshmark.
As the design lead, I was responsible for the branding and collaborated with UX designers to launch the website. I enhanced the brand identity by creating style guidelines for digital marketing, including logo design, color palette, custom typography, image composition, scalability, and website UX, working closely with cross-functional teams to bring the vision to life.
Client
Shams Juma, Dawn Law
Shams Juma,
Dawn Law
Shams Juma,
Dawn Law
rOLE
Branding Design
UX Design in a team of 6
Date
Jul 2024
Skills
Branding Design,
UX Design
Graphic Design
01
The Challenge
The Challenge
x-Ray is facing a large rebrand. The current logo does not adequately capture the brand's essence — all about empowering e-commerce entrepreneurs to cut through the noise and get to what matters.
02
The Goal
The Goal
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, clarity, and success. The current logo:
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, clarity, and success. The current logo:
The goal of this rebranding initiative is to create a modern, memorable, and tech-forward logo that reflects x-Ray's core values: empowerment, innovation, and success. The new logo should visually communicate x-Ray’s role as a supportive partner, helping businesses thrive amidst the complexities of the e-commerce landscape.
The original logo:
03
Deliverables
Deliverables
Logo Design: A refined logo that is visually appealing, aligned with x-Ray’s values, and adaptable for use across various mediums.
Style Guide: Guidelines for logo usage, color variations, typography, and clear space requirements.
Website & Chrome Extension: Landing Page, Home page, and Service page with consistent brand element and enhanced information hierarchy. In-app Chrome extension and extension for ebay.
Logo Design: A refined logo that is visually appealing, aligned with x-Ray’s values, and adaptable for use across various mediums.
Style Guide: Guidelines for logo usage, color variations, typography, and clear space requirements.
Website & Chrome Extension: Landing Page, Home page, and Service page with consistent brand element and enhanced information hierarchy. In-app Chrome extension and extension for ebay.
04
Testimonial
Testimonial
We were incredibly fortunate to have Siyu as our UX and graphic designer during her summer internship at Desai. Her professionalism and creative expertise were evident from day one. Siyu understood our brand vision and elevated it by crafting a visually compelling and cohesive narrative. She breathed new life into our brand, modernizing everything from our website to our social media presence with fresh, innovative design elements. Her contributions significantly enhanced our brand’s image, and we thoroughly enjoyed collaborating with her.
We look forward to future opportunities to work with Siyu as we continue expanding x-Ray's reach to offline businesses.
We were incredibly fortunate to have Siyu as our UX and graphic designer during her summer internship at Desai. Her professionalism and creative expertise were evident from day one. Siyu understood our brand vision and elevated it by crafting a visually compelling and cohesive narrative. She breathed new life into our brand, modernizing everything from our website to our social media presence with fresh, innovative design elements. Her contributions significantly enhanced our brand’s image, and we thoroughly enjoyed collaborating with her.
We look forward to future opportunities to work with Siyu as we continue expanding x-Ray's reach to offline businesses.
